Anita G, Inc. was formed in 1988 by Anita Goodall, with the mission of providing comfortable, quality clothing for kids at reasonable prices. Prints in bright, fun colors and simplistic designs are their trademark. Anita G offers a variety of mix and match tops & bottoms, dresses, swimwear for boys and girls, and even matching dresses for mom. Because Anita G loves kids, they donate a portion of their proceeds to children's charities including: Feed the Children, K.I.D.S. (Kids in Distressed Situations), ARDA (The Armenian Relief and Development Association), The Step by Step Foundation and orphanages in Mexico and Europe.